• Eric Narriz

All Day Supermarket opens branch in Santa Rosa


Santa Rosa residents can now experience a better place to do groceries, as All Day Supermarket opened yet another branch Vista Mall in Santa Rosa, Laguna last September 8. Great opening deals and exciting promos are in store for the shoppers during the special opening period, adding more reason for customers to cheer

The Villar Group, through its retail arm All Value Holdings Corp., is investing an additional P1.4 billion to fund the continued expansion of its All Day supermarket chain. The Santa Rosa branch is the third branch of All Day Supermarket, following the opening of first two stores in Vista Mall in Taguig and Starmall Edsa-Shaw.

In an interview during the opening ceremony, All Value chairman Manuel B. Villar Jr. said two more branches of All Day Supermarket were expected to open before the end of the year. Plans are underway to build four to five more branches in 2017.

Villar said the sites of All Day Supermarkets are leased from Vista Malls of sister company Vista Land & Lifescapes. The inventory, meanwhile, is largely consigned by suppliers. All Day Supermarket in Vista Mall Bataan will soon follow as the fourth, and even bigger, branch. The fifth branch, also the last to open this year, will be in Vista City in Daang Hari, and set to open this December. All five stores will have a total floor area of about 20,000 square meters. Next year, however, the goal is to launch All Day Supermarket branches in key areas of Mega Manila.

“All of our supermarkets are successful. The response from consumers is very good. They have an upscale look but the prices are low so they cater to the masses,” Villar explained.

Open for business as early as 8am, All Day Supermarket offers a variety of goods, bigger floor areas, nice store interiors and novel services. Guaranteed fresh by accreditation from the National Meat Inspection Service, the supermarket’s fresh meat, poultry, vegetables as well as seafoods are ensured to be of premium grade. All Day also offers a “paluto” section that cooks food the way customers like it. And for every family’s hardware and repair needs, All Day has a Quick Fix Section, increasing the supermarket’s viability as a provider of one-stop convenience.

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